Today is one of those days that we will all remember and appreciate at POPxo and MyGlamm. For so long, we’ve poured our hearts and souls into one thing, and now we finally see the results of our efforts. We’re a group of people who think that working together makes the impossible possible, and for the past several months, we’ve been working hard and passionately to launch… *Begin the countdown*
The POPxo Cosmetic Collection: Your Beauty BFF, brought to you exclusively by MyGlamm, features 13 travel-friendly makeup kits! Why, sure, Priyanka Gill, this is a first for us.
So, how do the POPxo Makeup Kits get launched? Well, the dedication of a large number of really brilliant individuals from two Good Glamm Group organizations.
However, it all starts with our users and what they desire! We spend a lot of time listening to and connecting with millions of women, and they request high-quality, fun, and inexpensive cosmetics.
“Let’s introduce POPxo Makeup Kits!” Darpan Sanghvi and PG said. POPxo and MyGlamm teams jumped into action after hearing one single sentence. We specialize in content-to-commerce, and this launch wonderfully exemplifies our strategy!
Our POPxo Beauty Team, lead by Nidhi Kavle, our Beauty Editor, put their hearts (as well as sweat, blood, and tears) into creating the ultimate collection of 13 beauty kits that are tiny in size but big on effect (and shades). We were able to refine what we presented to you after rounds (and rounds) of sample, feedback, and Google Meets with our MyGlamm NPD team, lead by the brilliant Disha Sanghvi. What’s next? Then there was everything else…
Our social media and marketing campaign was created by our Head of Social Media, Sayunkta Jain, and her amazing team—going viral isn’t always a bad thing, right? Rukmini Kapoor and the design team were responsible for the adorable Instagram-friendly packaging that you can see (and couldn’t wait to ‘Gram).
Arjun Dixit, Shubhashree, and the video crew developed and edited our killer launch video, along with Palki Malhotra stepping in for our fantastic flat lay still photos (even if we do think so ourselves!)
However, distribution is required for POPxo Makeup Kits to sell out.
Our growth and markets teams were led by Bhavesh and Archie, while Manan Jain provided digital firepower. Vishakh verified that all of our offline retail is up to par, ensuring that we sell out quickly!
But what good is all of this without influencers? That’s where Plixxo, our third group firm, comes in. Prachi Bishnoi and the entire influencer team orchestrated a big campaign that involved thousands of influencers!
Phew!!! So, as you can see, a launch like ours needs the participation of a village. However, the best part is that we all had a great time doing it.
It pays to be passionate about what you do.
We hope you as much as we do like the POPxo Makeup Collection. This is all because you’ve always been so supportive of us and showered us with love over the years.