You’ve come across promotional products at numerous events, conferences, and higher chances are you have at least one on your office desk right now. However, it becomes incredibly difficult to wrap your mind around the concept of promotional items making a positive impact on your marketing strategy. You start wondering, how is it even possible that such simple items outfitted with brand logo and name can help in increasing sales and making long-lasting impressions with consumers?
The reality is promotional items possess more power in enhancing your marketing strategy than you can imagine. It tends to attract more customers than simple marketing events and advertisements. Research shows that about 50% of people are going to remember a brand message and name for more than 6 months when they are given promotional items like bags, pens, cups, and accessories. 85% of people do business with the advertiser after receiving a promotional item, and 89% of consumers can recall the advertiser even after two years after receiving a promotional product.
Whether your business is old or new, small or big, this should be your go-to method to captivate people’s attention. Keep reading today’s comprehensive blog post to form a lucid understanding of how promotional products work to enhance a company’s marketing strategy in the long run.
Let’s get started!
Ways Promotional Products Can Enhance Your Business Marketing Strategy
Promotional Products Resonate With Customers
Almost all companies want their consumers to be well-aware of their brand. However, businesses that use promotional items significantly increase their likelihood of being remembered by customers. As per a study conducted by the Products Association International (PPAI), 76.2% of people who received promotional products in the past two years could remember the actual product, company, and the message associated with the item. Thus, making use of promotional items is a remarkable way to improve brand awareness.
They Help To Improve Sales
The brilliant use of promotional items has demonstrated to increase sales effectively. As per the survey conducted by PPAI, 52% of respondents did business with the advertiser after receiving a promotional item. Hence, using promotional products inspire your consumers to reach out to you. When they view your brand name on a product that is incredibly unique and useful, there are significantly higher chances of them coming to you for business compared to a company that doesn’t use promo products.
It Helps In Building Brand Reputation
A close look at business management assignment help forums will help you comprehend that if a company uses eco-friendly products like a foldable tote bag, shirts, ceramic drinkware, jackets, and the like, it is more likely to develop a positive reputation among the clients. Nowadays, a majority of people appreciate businesses that possess a well-defined approach towards sustainability and the environment. Promotional items help develop a positive image among the consumers with the aid of environmental-friendly products.
It Offers A ‘Foot In The Door’ Icebreaker
In business, first impressions are everything. And, what better ways to leave a long-lasting impression than if you’re receiving a gift that’s only going to make your life better? When a business is at a trade show or event, getting over that initial obstacle of starting a conversation with a customer can be challenging. The rule of reciprocity is a remarkable social norm where if someone does something for you, then you feel obligated to return the favor.
In the same way, a company can trigger this rule by offering its consumers a branded product. This can make the customers feel obligated to listen to your sales pitch and perhaps even purchase from you.
They Broaden The Reach
The advertising capacity of promotional items is limited to customers who receive them. Each time a customer makes use of a promotional product is equal to advertising exposure. As per a study conducted by the PPAI, 55% of consumers store the promotional items for more than a year indicates ample repeated advertising exposure.
They Are Cost-Effective Means of Marketing
Considering the frequent brand exposure, promotional items can be quite inexpensive. For instance, in the United States, they have a lower cost-per-impression than traditional forms of advertising like magazine ads and television commercials, as per a 2014 Global Advertising Specialties Impression Study conducted by the Advertising Specialty Institute.
Adds Variety To The Marketing Campaign
Various businesses focus their marketing strategy mainly on remarkable digital marketing tactics like SEO, YouTube, content marketing, etc. Marketing strategies like sending out SMS and emails and distributing flyers can be effective. Still, they often get ignored by people who might not be interested in the business you offer, or they are already a fan of your rival brand.
In such cases, promotional items spice up the campaign and increase return on investment (ROI) by bringing in countless customers from different levels.
Attracts Customers & Increase Loyalty
The primary objective of promotional products is to attract potential customers, and business branded products demonstrate a positive attitude towards customers, both potential and permanent. Truth said such items play a crucial role in shaping the company’s image. Business gifts can also incorporate corporate gifts to the employees.
This impeccable marketing move directs the advertising of the company to the target audience. Customers will see the already stable and established company. Even numerous big companies are developing reward systems for loyal customers like loyalty programs. These help in coping with the competitors, bringing customers to their side.
Enhance The Customer/Employee Retention
Branded corporate gifts are not only meant for customers or clients. They can say more than a thousand ‘thank you’ emails ever could. They are also much more memorable than simply receiving cash. The customer experience simply doesn’t end when they receive a service or a product. It encapsulates all of those interactions with the brand.
Simply put, if you offer an exceptional experience and invest in quality gifts, it can return dividends in the long run, thereby creating brand advocates and increased referral business. Not only that but having improved employee retention will help save money in hiring or training. It also helps in building a strong company culture and a happier workplace.
Promotional gifts offer a completely new branch of art. This is a vital marketing tool that remains relevant at any crucial stage of the company’s development. They can be the best ways to improve marketing strategy and offer remarkable business exposure. If combined with other effective marketing campaigns, you can successfully create a buzz around your business and reach even more people.
However, to improve business marketing, only the correct use of products and souvenirs can be of substantial benefit. To get the best effect, take a creative route. Opt for products that don’t just have everyday use but are also original and of supreme quality. This approach proven to have the best impact. If you haven’t already made promotional products a part of their marketing strategy, it’s time to make a move now!
With over 20 years of expertise, Steven Parker has developed a stellar reputation in the promotional merchandise industry in the USA. His inspiring content has inspired countless while deciding on the next order of branded promotional products. A proud member of Essayassignmenthelp.com.au for 10+ years now, he is also well-renowned among students for his mba essay help solutions.