Mediation in the project

The next technological advancement could be the interactivity of sports and music broadcasting.

Guest entry: Adrian Pennington

It may sound strange to separate the show from its components and allow viewers to make their own version, but technology is here to make it happen. Live content already consists of pure transmissions that are separated by video, audio and graphics (stationary image, title) before they become a broadcast signal. Object-Based Broadcasting (OBB) simply extracts some raw elements, treats them as data, and allows the user’s web device to adjust contextual broadcasting, such as screen size or viewer preferences.

“The Internet works by breaking things down

“Send them online and reassemble them according to your audience’s preferences or the context of the device,” said John Page, the BBC ‘s director of research and development. “OBB is the idea of ​​treating the media like the Internet.” With the 4K Ultra HD chain solution, R&D teams have identified the interactivity of live experiences as the next revolutionary technical update. BT nba중계 Sky Sports and BBC investigate OBB In the spotlight, BBC chief Matthew Postage, technical director, called the idea “deep” and “misunderstood”.

“It’s about removing the whole industry from the idea of ​​hermetically sealing videos

 “And the voice is a place where we are no longer channels, but data channels,” he said. Larger screen images for the visually impaired or sign language speakers to help people with hearing impairment are two examples of improved accessibility. The BBC has shown this by deconstructing a weather forecast facility. The performers who displayed the forecast on the green screen were mapped to a stream of weather icons, animation data, and captions, and then sent as a client device display package.

OBB will probably be sold initially as part of the second on-screen test.

 “Displaying content on your daily TV has stopped,” said Drag Ward, chief technology officer at Agonist. “The public can hardly wait to get in touch with him. Agonist offers a content management system and a set of software templates that allow manufacturers to easily implement OBB workflows instead of building it from scratch. Initially, it was based on extracting images from a live signal.

The solution is integrated into the channel applications of the QVC store, where the “buy now” button on the TV becomes an option for the touch screen of the smartphone; and The You, an online video editor that uses technology to add content interactivity. The idea is particularly appealing to sports and music producers. Live music creators may want to post interactive performance information on the second screen. Sports fans can choose from a variety of rankings, heat maps or positions via live broadcasts. This works especially well for intensive data sports like Formula 1 or Moto, where members of the same family may want to master different aspects of the race. This scenario is actively explored by BT Sport.

Entertainment or daily broadcast for second screen application,

 With OBB’s workflow, your favorite click, reply or tweet may appear on the screen. “The production process has not changed and allows viewers to fully participate in the conversation on social media without leaving the show,” Ward said.

Another idea is to make news or financial information interactive. “Instead of waiting for it to scroll through the headline to re-read it, you can click on it and go straight,” he said. Because news is essentially a playlist of articles, video content can be displayed on demand via the news menu.

These types of applications still leave the content “fried”, but provide a taste of OBB capabilities.

“Every TV will be like this in the future,” Ward said. “As TVs gain more control through gestures and forced feedback, new forms of interactivity can enter the living room.