Google receives an average 63,000 search requests per second.
It is important to ensure your business is well-positioned in search engines because of the increasing number of people who are searching online for everything.
What is search engine positioning? What does it mean for your business?
Continue reading to learn more.
What is Search Engine Positioning?
This is not about improving sitewide SEO (search engine optimizing) or specific keywords. It focuses more on improving search rankings for specific web pages.
Search engine optimization is the optimization of web pages with the goal of making them rank higher in search engine results. This subset of SEO rankings focuses on specifics.
Why is it Important?
Users are more likely to visit a website that ranks higher in search engines than they are to visit.
The average CTR (click through rate) for the top result in a Google Search is 28.5%. The CTR for the second result is around 15% and that of the third results is 11%. The CTR for the 10th result is only 2.5%
This is a sign of how important your search engine ranking position in terms users visiting your website. Google’s search engine results page (SERP) has been updated over the years to include more than just a list of pages. You can also find these things on the first page:
- Top stories
- Video results
- Snippets of features
- Knowledge graphs
- “People also ask boxes”
It’s not just about search engine rankings. Ranking on the same page multiple time can be hugely beneficial.
How to improve your search engine position
You can drive more traffic to your website by improving your search engine ranking. This can be achieved by a variety of methods.
Use internal links
Users will find your website easier to navigate using internal links. They also improve the page’s “ranking power”. Blog posts are more likely to have backlinks than product and service pages. Therefore, adding internal links can be very useful.
Optimized Meta Tags
The search results’ title is the “meta Title” and the text below is the “meta Description”. These are the main points of your page. Optimizing them both will make search engines more aware of your page and encourage users to click.
Use header tags for featured snippets
Your page should be organized logically using the correct headers (H1 to H6), keeping the most important (H1) at top and multiple H2s throughout. H3 headings are included under H2s.
These headings may be used as Google features snippets, which Google uses to quickly give people clear information about your page.
You can also do a variety of things to increase your search engine ranking. These are some of the things you can do to improve your search engine positioning.
- An SEO content audit
- Focus keyword and secondary keywords should be targeted
- Increase core web vitality
- Optimize images
- More backlinks
These tasks require a lot of knowledge, so it would be a good idea to hire the services of a company such as Snap SEO.
Professional Search Engine Positioning
These methods, along with many others, can improve your search engine ranking. However it is not an easy task. A professional search engine positioning company is the best way to get higher rankings. They will help you grow your business and increase traffic to your website.
You can also check out our blog posts on business topics.