Where you shop and what you wear says a lot about who you are, so the clothing industry has always been keen to push boundaries with new styles and trends. However, in recent years more and more companies have been focusing on being different as their main goal. Here are 10 clothing brands that epitomize innovation through style, technology, or business model. While there are many other fashion innovators out there, these are the 10 most innovative clothing brands in the world right now.
Ban. do’s motto is make cool shit, and they make a lot of cool shit, indeed. Their enamel pins are bold in design, often colorful, and well-executed. They don’t stick to traditional themes; some pins have animated cats and foxes (!) while others express political opinions like equality for all women or no more presidential candidates who call women pigs. They take risks, which keep them at the forefront of the coolest clothing brands today.
Savage X Fenty x Puma
This collaboration is perhaps Rihanna’s most out-there yet, but you know what they say: if it ain’t broke don’t fix it. Rihanna and Puma teamed up for a collection that wowed everyone with its undeniable cool factor, including us. The pieces are streetwear staples made from high-quality fabrics and feature edgy details like oversized logos. We can’t wait to see what Savage X Fenty x Puma has in store next!
One of my favorite clothing brands, Carbon38 is based in Berkeley, California and is on a mission to make sustainable clothing accessible. The brand offers quick delivery in addition to pre-owned fashions. What makes Carbon38 so unique is its commitment to developing clothing that you’ll want to wear year after year. By combining classic styles with a little something special (i.e., hand-painted fabrics), Carbon38 has taken sustainability from being just another trend to an essential element of any wardrobe. Plus, its super chic founder, Natalie Chanin—who has been featured in Fast Company for her groundbreaking work—has helped establish carbon38 as one of the top clothing brands around today.
Mecca Cosmetica is a French company that was founded in 1978 and makes cosmetics with top-quality ingredients. It’s widely considered one of France’s leading cosmetic companies, and currently offers a range of skincare products designed to nourish the skin. Mecca Cosmetica offers skincare solutions, makeup products, and fragrances for both men and women.
Founded by Sophia Amoruso in 2006, Nasty Gal is a vintage clothing site that has been dubbed the eBay of fashion. By selling vintage and designer clothes online, Nasty Gal has effectively revolutionized how people shop for fashionable secondhand clothes.
Asos is a UK-based online retailer that offers fashion at an affordable price. Since its founding in 2000, Asos has grown to be one of Europe’s leading retailers. The company offers more than 850 brands, 2,000 special lines, and over 6 million products for men and women who want to look fashionable on a budget.
Founded in 2011, Lyst aims to be a one-stop-shop for all things fashion. Shop more than 800 brands with over 90 million products from over 350 retailers. With its own editorial content and social media channels, Lyst is a go-to destination for consumers looking to discover new products and brands. It’s also an invaluable resource for retail buyers and marketers looking to stay on top of their game.
Founded in 2013, Pony Effect is one of China’s top fashion and beauty brands. The brand’s popularity skyrocketed thanks to its simplistic aesthetic, quality products, and impressive marketing techniques. Since its inception, Pony Effect has earned itself a wide fan base; with over a million followers on Weibo alone. It was recently acquired by international fashion conglomerate Kering for $58 million USD, making it one of Kering’s largest investments to date in an Asian company.
Proenza Schouler x Manolo Blahnik
In many ways, Proenza Schouler and Manolo Blahnik have perfectly matched: their respective design aesthetics are luxurious, classic, elegant, and defined by an impeccable sense of proportion. The collaboration between designer Jack McCollough and creative director Lazaro Hernandez makes perfect sense.
Hailey Baldwin x Aerie
Aerie, a lingerie and best clothing brands owned by American Eagle Outfitters has recently started gaining recognition for its boundary-pushing and body-positive advertising campaign featuring models of all shapes and sizes. Airing primarily on Instagram, Aerie has effectively been replacing other fast fashion giants like Victoria’s Secret with their refreshing posts on social media.
You can’t tell which clothing brands are good or bad just by looking at them; it takes some research. If you want to get high-quality clothes that will last you a long time, it is important to look for clothing brand names that have been around for years and have great reputations. It may take a bit of time to find these items on sale or at bargain prices, but your wardrobe will be worth it in end.